---
title: Turning Parchment into Ireland's best B2B magazine through creative design
description: Parchment - creative redesign - 256
image: https://www.256content.com/hubfs/egg2-640x640-1.jpg
---
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## Turning Parchment into Ireland's best B2B magazine through creative design
**Winner**
\- 2015 Best Business to Business Magazine with the Irish Magazine Awards
\- 2015 Best Interview Print or Digital with the Content Marketing Institute Awards
**Objective**
Parchment is the quarterly magazine for members of the Dublin Solicitors Bar Associate. It is a source of information and entertainment for members and associated legal interest groups including judges and legal professionals on the mailing list.
With a history spanning longer than eight decades, the DSBA tasked 256 with redesigning the magazine to give it a more contemporary, polished aesthetic to fit with the modern publishing landscape.
**Solution**
256’s designers worked closely with the client to relaunch Parchment. We focused on a clean and contemporary design that utilised white space and striking colours. The design introduced symbolic imagery and an updated font and logo to refresh the magazine’s old-fashioned feel. Custom photography was introduced to showcase the many exclusive interviewees the magazine attracted. 256 also developed a digital interactive version of the publication for its website.
**Result**
- Incredibly well-received for the streamlined, instantly identifiable aesthetic
- Finalist in the Cover of the Year category in the prestigious Irish Magazine Awards
- Winner Best B2B, Magazine Ireland Awards 2015
- Winner Best Interview Print or Digital, Content Marketing Institute Awards (US, 2015).
- [](https://www.256content.com/hubfs/Parchment_Spring_2015-cover.jpg)
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