Lisney – holistic content

 

Objective:

To create a community on Facebook of people interested in property and to engage potential leads with organic content on the site.

The solution:

A holistic content marketing strategy including:

  • Custom illustrations
  • A bustling Facebook community now 6,600 strong
  • A very high-standard of blog content, both serious and light-hearted, about property/moving/real estate in Ireland
  • Downloadable: a 17 page ebook on downsizing in Ireland, and a home seller’s checklist
  • Sourcing, creating, and editing photo and video content for Facebook
  • Monthly media spend on Facebook for lead gen and on-the-page content
  • Optimising technical SEO
  • Took part in market research to gauge customer sentiment

The results:

In ten short months, Lisney has:

  • Become the most prominent and engaged Irish estate agent on Facebook
  • The Lisney blog has already surpassed 38,000 reads
  • 110,000 video views on Lisney branded video
  • Over 8,200 followers on the Lisney Facebook, growing monthly
  • Dramatically increased brand awareness on social
  • 121% yoy uplift in sessions on site (206,570 vs 93,062)
  • First estate agent in Ireland to launch Facebook Live tours of properties, with coverage in mass media