Parchment – creative redesign

 

Winner: 2015 Best Business to Business Magazine with the Irish Magazine Awards

Winner: 2015 Best Interview Print or Digital with the Content Marketing Institute Awards

Objective:

Parchment is the quarterly magazine for members of the Dublin Solicitors Bar Associate. It is a source of information and entertainment for members and associated legal interest groups including judges and legal professionals on the mailing list.

With a history spanning longer than eight decades, the DSBA tasked 256 with redesigning the magazine to give it a more contemporary, polished aesthetic to fit with the modern publishing landscape.

Solution:

256’s designers worked closely with the client to relaunch Parchment. We focused on a clean and contemporary design that utilised white space and striking colours. The design introduced symbolic imagery and an updated font and logo to refresh the magazine’s old-fashioned feel. Custom photography was introduced to showcase the many exclusive interviewees the magazine attracted. 256 also developed a digital interactive version of the publication for its website.

Result:

  • Incredibly well-received for the streamlined, instantly identifiable aesthetic
  • Finalist in the Cover of the Year category in the prestigious Irish Magazine Awards
  • Winner Best B2B, Magazine Ireland Awards 2015
  • Winner Best Interview Print or Digital, Content Marketing Institute Awards (US, 2015).