SAM – B2B Content

 

Objective:

SAM Mouldings is the UK’s fastest growing Architectural Mouldings company, based in Antrim, Northern Ireland. They wanted to use content for lead generation.

Solution:

SAM had recently redesigned their website when they initially contacted 256. With a new website came a new focus on lead generation and on-boarding on the HubSpot platform.

In order to maximise SAM’s results, we:

  • Devised a content strategy and content calendar
  • Established a protocol for HubSpot inbound marketing
  • Used HubSpot and custom content for inbound marketing automation
  • Created a series of well-received email content to disseminate via HubSpot
  • Wrote, researched, and created blogs and infographics

Result:

  • Content budget doubled after first year due to organic traffic and sales success of programme
  • Finalist in the global Content Marketing Awards for Best Infographic Design for our infographic pitting timber against SAM
  • Very favourable responses to the email ‘persuasion’ series