SAM – B2B Content



SAM Mouldings is the UK’s fastest growing Architectural Mouldings company, based in Antrim, Northern Ireland. They wanted to use content for lead generation.


SAM had recently redesigned their website when they initially contacted 256. With a new website came a new focus on lead generation and on-boarding on the HubSpot platform.

In order to maximise SAM’s results, we:

  • Devised a content strategy and content calendar
  • Established a protocol for HubSpot inbound marketing
  • Used HubSpot and custom content for inbound marketing automation
  • Created a series of well-received email content to disseminate via HubSpot
  • Wrote, researched, and created blogs and infographics


  • Content budget doubled after first year due to organic traffic and sales success of programme
  • Finalist in the global Content Marketing Awards for Best Infographic Design for our infographic pitting timber against SAM
  • Very favourable responses to the email ‘persuasion’ series