--- title: "Glossier: Real Life Routines" description: Glossier is well known for its beauty products, and its user-generated content on its homepage helps the brand stay popular. image: https://www.256content.com/hubfs/Imported_Blog_Media/glossier-real-life-routines-Oct-27-2022-04-39-52-9504-PM.jpg --- [![256 logo](https://www.256content.com/hs-fs/hubfs/Giff-Logo.gif?width=95&name=Giff-Logo.gif "256 logo") ![256 logo](https://www.256content.com/hs-fs/hubfs/256-logo--white.png?width=95&name=256-logo--white.png "256 logo")](https://www.256content.com) - Services - [Content Strategy](https://www.256content.com/services/content-strategy) - [Personas](https://www.256content.com/services/personas) - [Content Managed Service](https://www.256content.com/services/content-managed-service) - [Content Operations](https://www.256content.com/services/content-operations) - [Campaign 360](https://www.256content.com/services/digital-marketing-advertising-agency) - [Data Analytics](https://www.256content.com/services/data-analytics) - [Custom Dashboards](https://www.256content.com/services/dash) - [Market Intelligence](https://www.256content.com/services/competitor-analysis) - [Siteseer](https://www.256content.com/services/content-audit) - [Internal Communications](https://www.256content.com/services/internal-communications) - [Shine Video Production](https://www.256content.com/services/video-production) - [Unlocking Team Talent](https://www.256content.com/services/video-production/intfluencers) - [Social Media Services](https://www.256content.com/services/social-media) - [Case Studies](https://www.256content.com/case-studies) - [Blog](https://www.256content.com/blog) - [Contact](https://www.256content.com/contact) - [About Us](https://www.256content.com/about-us) - [Our Values](https://www.256content.com/our-values) - [Careers](https://www.256content.com/careers) - [Resources](https://www.256content.com/resources) [B2C](https://www.256content.com/resources/tag/b2c), [The Content Collection](https://www.256content.com/resources/tag/the-content-collection) # Glossier: Real Life Routines ![Author avatar](https://www.256content.com/hubfs/256%20Logos/Square/256_RGB_GRADIENT_SQUARE_700px.png) ### Posted by **256** ### March 4th, 2020 [Glossier](https://www.glossier.com/) is an international e-commerce business that specialises in beauty care products. **Audience:** B2C **Type:** Hygiene: Basic content like landing pages and FAQs that provide customers with answers to their questions. **Campaign Title:** Real people share their real-life routines [https://www.glossier.com/](https://www.glossier.com/) #### ![Glossier\_Routines](https://www.256content.com/hs-fs/hubfs/Imported_Blog_Media/Glossier_Routines-Oct-27-2022-04-39-53-4300-PM.jpg?width=1494&name=Glossier_Routines-Oct-27-2022-04-39-53-4300-PM.jpg) What It Is Already well known for its user-generated content, Glossier effectively creates an interactive FAQ featuring some of the real-life routines of its customers on its homepage. Given that the brand is all about empowering its shoppers with educational content, it's no surprise that visitors only have to scroll down the homepage to get beauty care advice from a Glossier user. There's often little need for a FAQ section for e-commerce websites aside from sales enquiries, and Glossier shows that there's a way to answer questions that visitors didn't even know they had. By laying out popular routines that its audience is likely looking for, Glossier makes it easier for shoppers to find the products they need. ![glossier-content-collection](https://www.256content.com/hs-fs/hubfs/Imported_Blog_Media/glossier-content-collection-Oct-27-2022-04-39-54-0808-PM.jpg?width=1334&name=glossier-content-collection-Oct-27-2022-04-39-54-0808-PM.jpg) #### Why We Like It If e-commerce websites had FAQ sections, they'd largely be questions like, "If I buy X product, how will it help me solve Y problem?" Glossier understands that and bucks the trend by saying, "If you want to solve Y problem, you can use X product." It's a refreshing alternative to typical website hygiene elements and it's made possible because Glossier believes so much (and rightfully so) in its hub content - or content that partners and real-life users produce. #### How We’d Add To It Glossier's Real Life Routines has the potential to turn into hub content if they create more of it. But as hygiene content, we'd like to see it broken down into easily defined categories - morning routines or getting ready for a night out. Ideally, Glossier would source all of these "FAQs" (or maybe Frequently Asked Routines?) from their loyal customers. ![256](https://www.256content.com/hubfs/256%20Logos/Square/256_RGB_GRADIENT_SQUARE_700px.png) ## 256 We're 256 - \*the\* content marketing agency. 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