--- title: Outdoor Voices’ The Recreationalist description: "Outdoor Voices’ The Recreationalist launches a content hub to help its active audience keep #DoingThings." image: https://www.256content.com/hubfs/Imported_Blog_Media/outdoor-voices-the-recreationalist-Oct-27-2022-04-38-56-0114-PM.jpg --- [![256 logo](https://www.256content.com/hs-fs/hubfs/Giff-Logo.gif?width=95&name=Giff-Logo.gif "256 logo") ![256 logo](https://www.256content.com/hs-fs/hubfs/256-logo--white.png?width=95&name=256-logo--white.png "256 logo")](https://www.256content.com) - Services - [Content Strategy](https://www.256content.com/services/content-strategy) - [Personas](https://www.256content.com/services/personas) - [Content Managed Service](https://www.256content.com/services/content-managed-service) - [Content Operations](https://www.256content.com/services/content-operations) - [Campaign 360](https://www.256content.com/services/digital-marketing-advertising-agency) - [Data Analytics](https://www.256content.com/services/data-analytics) - [Custom Dashboards](https://www.256content.com/services/dash) - [Market Intelligence](https://www.256content.com/services/competitor-analysis) - [Siteseer](https://www.256content.com/services/content-audit) - [Internal Communications](https://www.256content.com/services/internal-communications) - [Shine Video Production](https://www.256content.com/services/video-production) - [Unlocking Team Talent](https://www.256content.com/services/video-production/intfluencers) - [Social Media Services](https://www.256content.com/services/social-media) - [Case Studies](https://www.256content.com/case-studies) - [Blog](https://www.256content.com/blog) - [Contact](https://www.256content.com/contact) - [About Us](https://www.256content.com/about-us) - [Our Values](https://www.256content.com/our-values) - [Careers](https://www.256content.com/careers) - [Resources](https://www.256content.com/resources) [B2B](https://www.256content.com/resources/tag/b2b), [The Content Collection](https://www.256content.com/resources/tag/the-content-collection) # Outdoor Voices’ The Recreationalist ![Author avatar](https://www.256content.com/hubfs/256%20Logos/Square/256_RGB_GRADIENT_SQUARE_700px.png) ### Posted by **256** ### March 4th, 2020 [Outdoor Voices](https://www.outdoorvoices.com/) is an American fitness apparel retailer that is commonly associated with the athleisure trend. **Audience:** B2C **Type:** Hub: Content that is consistently produced and captures the audience’s attention and engages through relevancy. **Campaign Title:** Outdoor Voices: The Recreationalist [https://www.therecreationalist.com/](https://www.therecreationalist.com/) #### ![outdoor -voices](https://www.256content.com/hs-fs/hubfs/Imported_Blog_Media/outdoor%20-voices-Oct-27-2022-04-38-55-1007-PM.png?width=1600&name=outdoor%20-voices-Oct-27-2022-04-38-55-1007-PM.png) What It Is Outdoor Voices, the direct-to-consumer fitness apparel brand credited with popularising the trend of colour-blocked leggings, has jumped into the content marketing game with the launch of The Recreationalist. The new media site includes city guides, product recommendations and recurring profiles with subjects such as Chip Wilson, the former CEO of Lululemon. The content hub, which launched in summer 2019, is home to features on industry icons, a calendar of upcoming events, aggregated news and playlists for people with an active lifestyle. Basically, the kind of content their target personas are engaged with. The Recreationalist also has an Instagram channel to amplify the reach of its content. ![Recreationalist\_Website-1](https://www.256content.com/hs-fs/hubfs/Imported_Blog_Media/Recreationalist_Website-1-Oct-27-2022-04-38-59-0675-PM.gif?width=1888&name=Recreationalist_Website-1-Oct-27-2022-04-38-59-0675-PM.gif) #### Why We Like It Lifestyle companies that own their own media have seen massive success in emphasising their brand (see RedBull as an example) and Outdoor Voices follows the same blueprint here. The Recreationalist embodies the business' #DoingThings frame of mind with active content, in-person gatherings and a general culture that shows it knows its audience very well.   #### How We’d Add To It The design of the homepage is a departure from Outdoor Voices' brand guidelines, where we think it could benefit from adopting some of its minimalistic designs. The font can be hard to read in certain places on the website and the website would have a stronger connection with its parent brand by unifying the design elements. ![256](https://www.256content.com/hubfs/256%20Logos/Square/256_RGB_GRADIENT_SQUARE_700px.png) ## 256 We're 256 - \*the\* content marketing agency. 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