--- title: Spotify’s Wrapped description: Spotify's year-end Wrapped campaign helps its users draw a more personal connection with the app. image: https://www.256content.com/hubfs/Imported_Blog_Media/spotifys-wrapped-Oct-27-2022-04-39-56-3787-PM.jpg --- [![256 logo](https://www.256content.com/hs-fs/hubfs/Giff-Logo.gif?width=95&name=Giff-Logo.gif "256 logo") ![256 logo](https://www.256content.com/hs-fs/hubfs/256-logo--white.png?width=95&name=256-logo--white.png "256 logo")](https://www.256content.com) - Services - [Content Strategy](https://www.256content.com/services/content-strategy) - [Personas](https://www.256content.com/services/personas) - [Content Managed Service](https://www.256content.com/services/content-managed-service) - [Content Operations](https://www.256content.com/services/content-operations) - [Campaign 360](https://www.256content.com/services/digital-marketing-advertising-agency) - [Data Analytics](https://www.256content.com/services/data-analytics) - [Custom Dashboards](https://www.256content.com/services/dash) - [Market Intelligence](https://www.256content.com/services/competitor-analysis) - [Siteseer](https://www.256content.com/services/content-audit) - [Internal Communications](https://www.256content.com/services/internal-communications) - [Shine Video Production](https://www.256content.com/services/video-production) - [Unlocking Team Talent](https://www.256content.com/services/video-production/intfluencers) - [Social Media Services](https://www.256content.com/services/social-media) - [Case Studies](https://www.256content.com/case-studies) - [Blog](https://www.256content.com/blog) - [Contact](https://www.256content.com/contact) - [About Us](https://www.256content.com/about-us) - [Our Values](https://www.256content.com/our-values) - [Careers](https://www.256content.com/careers) - [Resources](https://www.256content.com/resources) [B2C](https://www.256content.com/resources/tag/b2c), [The Content Collection](https://www.256content.com/resources/tag/the-content-collection) # Spotify’s Wrapped ![Author avatar](https://www.256content.com/hubfs/256%20Logos/Square/256_RGB_GRADIENT_SQUARE_700px.png) ### Posted by **256** ### March 4th, 2020 [Spotify](https://www.spotify.com/) is an international audio streaming platform based in Sweden. **Audience:** B2C **Type:** Superhero: Innovative content that sets the bar by incorporating new formats or channels to engage with the audience outside of the usual mediums. **Campaign Title:** Wrapped [https://www.spotify.com/ie/wrapped/](https://www.spotify.com/ie/wrapped/) #### What It Is If you're active on Instagram, you probably saw it pop up on almost all of your friends' Stories. It's Spotify's year-end wrap-up and it features colourful depictions of big data and peoples' favourite songs. Pages show how much time the person has spent listening to music or podcasts, who their favourite artists were and what genres made up their year. Always coming at the end of the calendar year, Spotify's Wrapped has now asserted itself as \*the\* social media trend for music lovers and concert-goers alike. It's a unique campaign that shows just how intertwined the brand has become with its users' daily lives. #### ![spotify-wrapped](https://www.256content.com/hs-fs/hubfs/Imported_Blog_Media/spotify-wrapped-Oct-27-2022-04-39-55-4305-PM.png?width=1600&name=spotify-wrapped-Oct-27-2022-04-39-55-4305-PM.png) #### Why We Like It There are few B2C campaigns that generate as much earned media as Spotify's Wrapped. When it comes out every year, there's a week-long period where it's guaranteed to show up on most Instagram Stories and short-form video mediums. It's an excellent example of how you can use big data and great creative to go viral. ![image-5](https://www.256content.com/hs-fs/hubfs/Imported_Blog_Media/image-5-Oct-27-2022-04-39-54-6359-PM.png?width=1384&name=image-5-Oct-27-2022-04-39-54-6359-PM.png) #### How We’d Add To It Spotify's Wrapped is effective because it's simple, easily accessible and graphically pleasing. It has found its niche and there isn't much to improve on it without losing what makes it effective. The desktop version of the campaign, however, wouldn't suffer if it gained more interactive features. ![256](https://www.256content.com/hubfs/256%20Logos/Square/256_RGB_GRADIENT_SQUARE_700px.png) ## 256 We're 256 - \*the\* content marketing agency. Finding us talking all things digital, creative, social and marketing. ## [![Left arrow](https://www.256content.com/hubfs/leftVector.png) Previous Post](https://www.256content.com/resources/the-content-collection-liberty-mutuals-masterthis) ### Liberty Mutual’s MasterThis [![Blog index icon](https://www.256content.com/hubfs/homeVector.png)](https://www.256content.com/resources) ## [Next Post ![Right arrow](https://www.256content.com/hubfs/rightVector.png)](https://www.256content.com/resources/malibu-boats) ### Malibu Boats’ Build A Boat ## Subscribe Here ### You may also like... [![](https://www.256content.com/hs-fs/hubfs/Imported_Blog_Media/regions-of-japan-Oct-27-2022-04-37-43-3824-PM.jpg?width=500&name=regions-of-japan-Oct-27-2022-04-37-43-3824-PM.jpg)](https://www.256content.com/resources/regions-of-japan) [B2C](https://www.256content.com/resources/tag/b2c) ### [Travel Japan: Regions of Japan](https://www.256content.com/resources/regions-of-japan) 256 | Sep 28, 2020 [![](https://www.256content.com/hs-fs/hubfs/Imported_Blog_Media/cheerios-Oct-27-2022-04-38-32-7918-PM.jpg?width=500&name=cheerios-Oct-27-2022-04-38-32-7918-PM.jpg)](https://www.256content.com/resources/cheerios-recipes) [B2C](https://www.256content.com/resources/tag/b2c) ### [Cheerios Recipes](https://www.256content.com/resources/cheerios-recipes) 256 | Sep 20, 2020 [![](https://www.256content.com/hs-fs/hubfs/Imported_Blog_Media/Open%20Space%E2%80%99s%20Website-Oct-27-2022-04-38-50-0563-PM.jpg?width=500&name=Open%20Space%E2%80%99s%20Website-Oct-27-2022-04-38-50-0563-PM.jpg)](https://www.256content.com/resources/open-spaces-website) [B2C](https://www.256content.com/resources/tag/b2c) ### [Open Spaces' Website](https://www.256content.com/resources/open-spaces-website) 256 | Sep 14, 2020 ![256](https://www.256content.com/hs-fs/hubfs/Imported%20images/logo%20(1).png?width=64&height=30&name=logo%20(1).png) 256 South Circular Road, Dublin 8, DO8 P6C6 [+353 1 473 5040](tel:+35314735040) **New Business Enquiries:** [**Contact Us**](https://www.256content.com/contact) Follow us on social to keep up with our projects, client work and content wisdom. - - - TFS Media Agency Ltd t/a 256. Registered in Ireland Company No. 525946. VAT No. IE 2975710SH Director: K Hesse. - [Privacy Policy](https://www.256content.com/privacy-policy/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "256", "url" : "https://www.256content.com/resources/author/256" }, "dateModified" : "2022-11-21T22:09:53.422Z", "datePublished" : "2020-03-04T00:00:00.000Z", "headline" : "Spotify’s Wrapped", "image" : [ "https://www.256content.com/hubfs/Imported_Blog_Media/spotifys-wrapped-Oct-27-2022-04-39-56-3787-PM.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.256content.com/resources/spotifys-wrapped", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.256content.com/hubfs/256-logo.png" }, "name" : "256" } } ```