---
title: Designing creative branding and content for Dublin Economic Monitor
description: Dublin Economic Monitor - 256
image: https://www.256content.com/hubfs/DEM-1.jpg
---

- SERVICES
- [CASE STUDIES](https://www.256content.com/case-studies-old)
- RESOURCES
- LIBRARY
- [BLOG](https://www.256content.com/blog)

- <https://www.facebook.com/256media/>
- <https://www.instagram.com/256_media/>
- <http://www.linkedin.com/company/791167>
- <https://twitter.com/256media/>
- <https://vimeo.com/256media>

[![256](https://www.256content.com/hs-fs/hubfs/256-Logo-2.png?width=296&height=137&name=256-Logo-2.png) ![256](https://www.256content.com/hs-fs/hubfs/256-Logo-2.png?width=296&height=137&name=256-Logo-2.png)](https://www.256content.com/)

- SERVICES
- [CASE STUDIES](https://www.256content.com/case-studies-old)
- RESOURCES
- LIBRARY
- [BLOG](https://www.256content.com/blog)

## Designing creative branding and content for Dublin Economic Monitor

**Objective**  
Dublin City Council and DKM Economists asked 256 to originate a launch design for the Dublin Economic Monitor, a quarterly economic barometer for the capital launched in 2014.

**Solution**  
The Monitor tracks 15 key economic indicators and is packed full of stats. In order to bring them to life we:

- Extensively researched aesthetics and designs before settling on a brand style
- Created a brand that spoke both to the client and the Monitor’s potential readership
- Print design and production
- Created, publish, and update a mobile micro-site
- Created a digital interactive flipbook on the Dublineconomy.ie website
- Associated graphics, pull up banners, MPUs and infographics

**Result**  
The DEM has set the benchmark for capital cities to follow.

- The .ie ranks No. 1 for the search term ‘Dublin economy’
- Print editions distributed widely among Dublin business people and inward investors
- Prominent feature on the Irish media scene, with mentions on RTÉ, the Irish Independent, the Irish Time and more

- [![Dublin Economic Monitor](https://www.256content.com/hubfs/256_Media_October2019/Images/dublineconomy-960x1377-1.jpg)](https://www.256content.com/hubfs/dublineconomy.jpg)
- [![Dublin Economic Monitor](https://www.256content.com/hubfs/256_Media_October2019/Images/DEM-Covers.gif)](https://www.256content.com/hubfs/DEM-Covers.gif)
- [![Dublin Economic Monitor](https://www.256content.com/hubfs/256_Media_October2019/Images/DEM02-960x636.jpg)](https://www.256content.com/hubfs/DEM02.jpg)

### How can we help you get great content results?

If you’ve made it this far, thank you. You may be exploring an investment in content marketing and are unsure about ROI or attribution. You may have a content programme that is underperforming or a chaotic multi-channel content ecosystem that needs an overhaul.

Our expert team of global award winning strategists, editors, data analysts and creatives can answer your questions.

If that sounds good to you and you’d like to have a chat, just fill in the form or give us a call!

### New Business Enquires

### 256

 The Masonry  
151, 156 Thomas St, Usher's Island,   
Dublin, D08 PY5E  
Ireland

  +353 1 473 5040     
    [hello@256content.com](mailto:hello@256content.com)

### Leaving so soon?

Follow us on social to keep  
up with our projects, client work,  
and content wisdom.

- <https://www.facebook.com/256media/>
- <https://www.instagram.com/256_media/>
- <http://www.linkedin.com/company/791167>
- <https://twitter.com/256media/>
- <https://vimeo.com/256media>

[New Business Enquiries](https://www.256content.com/#contact)   
[Contact Us](https://www.256content.com/#contact)

**256 - Content Marketing Agency  |  TFS Media Agency Ltd t/a 256. Registered in Ireland Company No. 525946. VAT No. IE 2975710SH Director: K Hesse. [Privacy Policy](https://www.256content.com/privacy-policy/)**