CoreHR

Objective:

Fuel inbound marketing activities to improve conversion.

Solution:

In operation 32 years before they hired a marketing team, CoreHR was late to the marketing game. In 2014, they hired a marketing manager and began to utilise content as a tool for lead generation.

To strengthen their content efforts, CoreHR teamed up with 256. Our activities included:

  • Advising on inbound workflows
  • Blogging
  • Creating, designing and editing ebooks
  • Creating and writing case studies

Results (2019):

  • New users up 135%
  • Sessions up 119%
  • Overall traffic up 71%
  • Leads up 298%
  • Best B2B, CMA International Content Marketing Awards (2016, Bronze)
  • Blog Awards (2016), Best B2B Blog