Bringing CoreHR into the world of marketing and boosting their leads by 298%

Fuel inbound marketing activities to improve conversion.

In operation 32 years before they hired a marketing team, CoreHR was late to the marketing game. In 2014, they hired a marketing manager and began to utilise content as a tool for lead generation.

To strengthen their content efforts, CoreHR teamed up with 256. Our activities included:

  • Advising on inbound workflows
  • Blogging
  • Creating, designing and editing ebooks
  • Creating and writing case studies

Results (2019)

  • New users up 135%
  • Sessions up 119%
  • Overall traffic up 71%
  • Leads up 298%
  • Best B2B, CMA International Content Marketing Awards (2016, Bronze)
  • Blog Awards (2016), Best B2B Blog

How can we help you get great content results?

If you’ve made it this far, thank you. You may be exploring an investment in content marketing and are unsure about ROI or attribution. You may have a content programme that is underperforming or a chaotic multi-channel content ecosystem that needs an overhaul.

Our expert team of global award winning strategists, editors, data analysts and creatives can answer your questions.

If that sounds good to you and you’d like to have a chat, just fill in the form or give us a call!

New Business Enquires