Content gets you closer
CMA Agency of the Year Winner

Hello, we are 256, a full-service, creative content marketing agency working with brave B2B and B2C brands to create moments of relevant discovery for their customers.

Born from a team of journalists, we’ve honed our storytelling skills and our technical expertise to attract your ideal audience. We develop highly efficient marketing ecosystems and fuel them with customer-first omnichannel content.

We provide digital marketing, automation and personalization, creative services, content and social media marketing solutions and SEO honed through our test and learn philosophy.

Data is at the core of everything we do. So much so, we developed SiteSeeer™ a proprietary content audit software. SiteSeeer™ informs strategy, proves content ROI and shows marketing teams what to do and where to focus.

With a roster of blue-chip global clients, we are Ireland’s most awarded content marketing agency and the world’s only agency to have gained ISO 9000 certification for our content and digital marketing services.

Our experience across B2B and B2C clients is a unique differentiator among agencies.

Talk to us about how we ‘make the content chaos’ easy. 😊

Meet our hard-working team...


Karen Hesse

CEO + Founder

CEO and Founder of 256 Karen Hesse set up 256 as Ireland's first full-service content marketing agency in 2013. Since then, not only has she helped clients in Ireland and abroad embrace content marketing, she's helped start an industry here. When not in our office masterminding 256's next great idea, she's exploring the stunning coastline of Donegal - and masterminding 256's next great idea.


Neil Gordon

Creative Director

Neil's 25 years of experience in graphic design and visual communication has driven 256's creativity with his no-fuss, concise approach as our Creative Director. A fine art graduate and Adobe Certified Expert, he has worked across print, video production, web, illustration and every other medium imaginable. Londoner Neil is a lifetime Tottenham Hotspur fan and season ticket holder, he's often seen following their woes.


Paula Connor

Chief Content Marketing Officer

Chief Content Marketing Officer Paula Connor has more than 15 years of experience in digital and traditional marketing working for a variety of Irish and international brands in B2C and B2B companies. A multi-global award-winning content marketer, her passion is content strategy development, content creation, and marketing. When not working Paula is either exploring her new area in the Rebel County of Cork or planning her next holiday.


Mark Scully

Head Of Digital, Innovation & Strategy

Mark is 256's Head of Digital Innovation and Strategy leading the development of the agency's proprietary technology, SiteSeeer™, bringing insights to data. Mark uses his extensive knowledge of the Google suite of tools required to unlock digital insights and uses his experience to produce award-winning data-driven digital ecosystems. When not geeking out about data, you'll find him in gaming stores scouring for retro games to add to his ridiculously extensive collection.


Nico Fell

Head of Content and Social

With a passion for a story well told and creating engaging campaigns, Nico brings over 20 years of experience to 256. A strategic marketing expert who connects audiences with brands for meaningful outcomes. He has created high-impact campaigns for some of the biggest names on and off the island of Ireland. Staying active in his free time, Nico runs the city streets and coaches his local rugby team.


Cara Cowan

Account Manager

Super organised Account Manager Cara Cowan helps all our creative campaigns fulfil their potential. Planning impressive B2B projects that covers toolkit creations, video production and social comes naturally to Cara thanks to her detailed knowledge of the digital marketing landscape. Cara flexes her creative flair even further as the lead singer of an acoustic cover band and trying out the latest TikTok DIY hack about the house.


Nicole Zanellatto

Senior Digital Marketing Manager

Senior Digital Marketing Manager Nicole Zanellatto is our long-term strategist who uses her paid digital and inbound skills to help brands grow consistently and continually. As well as speaking English and Portuguese, Nicole is also fluent in HubSpot and Google Ads. Spot Nicole walking her dog, Vanilla through the city, stopping at the newest café to review it for her food blog Taste by Ni.


Carla Doherty

Social Media Specialist

Social Media Specialist Carla Doherty knows the magic formula to execute a winning social media strategy. Whether it's paid or organic, Carla makes B2B and B2C brands shine across Facebook, Instagram, TikTok, LinkedIn and Snapchat. As our resident health guru, Carla spends her free time running yoga workshops and hosting amazing interviews on her wellness podcast, Soul Talk Podcast.


Cian Byrne

Content Marketing Manager

Content Marketing Manager Cian Byrne is in charge of all of 256's marketing. From coming up with attention-getting campaigns and developing our growth in Europe and the US, he loves to balance creativity with robust data and research. When he's not writing our blog or helping our social following grow, Cian is often found somewhere in the outdoors with his camera - either on his bike, on the trails or in his kayak.


Clara Egan

Executive Assistant to CEO

Clara Egan keeps everything at 256 running smoothly in her role as Executive Assistant to the CEO. Her project management, detailed admin support and organisational skills make sure that our high standards and continued growth never drop. During the week you'll find her drafting the next company newsletter, but during the evenings and weekends, she's either whipping up her next amazing work of art or relaxing by the sea.


Fred Murray

Company Senior Designer

Senior Digitial Designer Fred Murray is an Adobe Creative Suite master and top-tier magazine creator. Jumping seamlessly between InDesign, Photoshop and Illustrator, Fred has crafted some of the most stunning print publications and online projects out there. Keen cyclist, Fred cycled from Mizen Head to Malin Head, and grew a spectacular combover, on his way to raising over €20,000 for cancer research.


Ismael Kepp

Senior Web & Graphic Designer

Hailing from sunny Venezuela is our Senior Web & Graphic Designer Ismael Kepp. With over 12 years of creative experience across the world, he is a long-term member of our team whose creativity has played a key role in 256 winning many awards and having a host of happy clients. In his spare time, Ismael likes to keep his creativity flowing by making music at home.


James Caulfield

Website Content Assistant

Talented Website Content Assistant, James Caulfield has an acute eye for detail and a great track record in social media and email marketing. He helps the wider content and design teams with grammatically perfect copy and an ability to master pretty much any CMS out there. Find him trawling through second-hand book shops in Dublin or in the produce aisle planning his next spicy, home-cooked meal.


Nicole Thomsen

Content Marketing Manager

Multi-talented Content Marketing Manager Nicole Thomsen is our go-to when our clients need a creative idea. Composing video scripts, researching blog posts, writing newsletters that convert and working closely with our design team are all part of a normal day for Nicole. Braving chilly sea swims during her time off, Nicole likes to warm back up with a flat white and spend time sewing - her latest hobby.

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Brendan McGinley

Head of Client Services

Head of Client Services, Brendan McGinley is our resident expert on all things Inbound Marketing and HubSpot. Focusing on implementing high-performing marketing programs and demonstrating tangible ROI against any investment, his email marketing techniques and workflow personalisation has helped numerous brands soar. When he's not helping businesses grow, Brendan is either by the sea with his family or watching Liverpool play.


Reyna Lopez

Junior Digital Designer

Reyna Lopez came to Ireland to learn English and brought her knowledge of advertising and love of graphic design with her from Venezuela. Her career has seen her work across traditional media like TV, radio and magazine, since joining 256, she's fully embraced digital platforms. Loving life here, Reyna spends her free time exploring Irish culture and learning more about her new home.


Sharon Hughes

Finance, Payroll & ISO Manager

The wearer of many hats, Sharon has been with 256 since the very start and is now our Finance, Payroll & ISO Manager. With 25 years of experience in the field, she plays a key part in the smooth running and growth of the business. Getting out into the fresh air when she's not at work, Sharon loves to walk her pointer dogs with her family in the Wicklow Mountains.


Sinead Mills

Senior Graphic Designer

Senior Graphic Designer Sinead Mills brings visual concepts to life through her design and Adobe Creative Suite skills. With over 20 years of experience across print and digital design, she delivers emphatic and visually striking storytelling every time. As a self-confessed bookworm, Sinead either has her nose buried in the latest bestseller, a Spanish phrasebook or trying a new dish from a cookery book.


Victoria Ivaylova

Account Executive

Account Executive Victoria Ivaylova connects all the dots between our internal teams and our clients, expertly managing all our professional relationships. With clear communication and a fantastic attitude, she ensures that our client's needs are constantly met and often exceeded. Dog-loving Victoria's ideal Friday night is made up of a visit to her local cinema and doing battle at a quiz afterwards.


Mary Riordan

Digital Marketing Executive

Social media is name of the game for Digital Marketing Executive Mary Riordan. Managing our client's daily community engagement on every channel imaginable, her strategic thinking and robust reporting make each campaign a success. Swapping social media accounts for the outdoors on the weekends, Mary is on a mission to find the best coffee in Cork and Kerry, spending time at her local beach in between her caffeine fixes.


Megan Doyle

Business Analyst

Business Analyst Megan Doyle is all about taking 256 to the next level. Optimising our workflows and time management through her mastery of our project management software and ISO 9001 quality assurance, Megan gathers detailed data and creates insightful reports that shapes our strategies. Hitting up the gym after work and getting steps in with friends, Megan relaxes on the weekend by catching up on the latest TikTok trends.


Nadia Reckmann

Senior Content Marketing Manager

Prior to becoming a Senior Content Marketing Manager at 256, Nadia Reckmann had a chance to hone her storytelling skills working with growing B2B giants and hungry startups from across the world, from Europe to Asia to the United States. When she is not weaving another story, blog post or video script, Nadia is geeking out with the latest video game or teaching swing dancing.


Raj Kupekar

Data Analyst

Finding insights in the numbers is Data Analyst Raj Kupekar. Designing data visualisations and real-time dashboards so our clients can understand their performance at any given time, he is an instrumental part of our analytical team. Raj is also a serious sportsman, and we mean serious. He's excelled in three sports, competing at the highest level back home in his native India and continues to keep active here in Ireland.


Mason Carter

Video Production Manager

Mason has worked in many production roles since graduating from the University of Lincoln in Film and Television. From short films and documentaries to events and more, he has gained valuable storytelling skills that can be applied to any project. Fresh from working as a Creative Producer at a London content creation company, he has a keen eye for detail and enjoys travelling, going to gigs and film photography.


Jessica Pitcher

Video Lead

Video Lead Jessica Pitcher returned to Dublin after a decade in New York, where she worked as a senior producer for several major brands and publications. An adept shooter and editor, she loves crafting visually compelling narratives for her clients. She has filmed with an array of public figures from Bill Clinton to 50 Cent. She loves anything active and outdoors, and is an avid but regrettably, average golfer. 


Kevin Browne

256 Marketing Manager

Marketing Manager Kevin takes the lead on 256’s marketing. Kevin’s main priority is driving 256’s personal growth with attention-grabbing campaigns that tell our story to the world. Combining statistical analysis of data and trends with artistic flair; he aims to strike a balance between a methodical and creative approach to campaign development. 
When he’s not managing campaigns, Kevin can often be found in his “beat lab” producing music and scoring videos.

Recent Awards

We know, we know, winning isn't everything; but we do like when our client work gets the nod from the experts. Here's some recent global wins we've been celebrating.




Best Specialist Campaign



US Content Marketing Institute

Best Use of an EBook



US Content Marketing Institute

Highest Conversion Response from a Content Program




Crisis response Content Campaign Of The Year



US Content Marketing Institute

Best Use of Technology as Part of Content Marketing Program



US Content Marketing Institute

Best Specialist



US Content Marketing Institute

B2C branded Content of the Year



US Content Marketing Institute

Best Topic Specific Video as Part of a Content Marketing Program



US Content Marketing Institute

Best Use of Multi Channel Social Media in Content Marketing



CMA Ireland

Best Content Marketing Award - Travel



CMA Ireland

Best Content Marketing Award - B2B




Best Use of Content Curation Award




Content Marketing Agency of the Year



Eir Spiders

Best Content Creation for Digital Media



US Content Marketing Institute

Best Retail Publication



Eir Spiders

Best B2B Blog




Innovation of the Year




Photographer of the Year

Sector Expertise


Travel & Hospitality




Financial Services & FinTech


B2B Marketing


Higher Education



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