Create human connections in a heartbeat with a social media strategy that goes beyond ‘just posting’. 256 helps you find, engage and entertain your audience where they’re spending their time on social.
A social media strategy is a comprehensive plan that outlines how your business will use social media platforms to meet your marketing objectives. Among other things, it includes an analysis of target audience(s), development of personas, tone of voice, content strategy, tactics for engagement including paid and organic, metrics and KPIs for measurement and reporting. Having a clearly defined social media strategy is crucial to ensure your business is effective and efficient across all relevant social platforms.
Paid social advertising involves placing ads on social media platforms to reach a specific target audience who may not otherwise see your organic content. The social team at 256 works with you to develop a paid social advertising campaign strategy. This includes producing and managing clearly targeted creative and messaging designed to achieve specific business objectives. These are defined at the outset in the strategy phase but may include lead generation, specific user actions or driving traffic to a website. Throughout your campaign we will optimise the ads for maximum impact and ROI.
Community management involves building and nurturing relationships with your online audience(s). This includes engaging with followers, responding to comments and messages, and addressing any issues or concerns. We will also advise on a clear escalation policy to ensure your brand reputation is protected. Community management builds trust and loyalty among followers, which can lead to increased engagement and ultimately, help you reach your KPIs and business goals.
Social listening involves monitoring social media platforms for mentions of a brand, product, or service. At 256 we can help with social listening by using specialised tools to monitor key social media and other digital platforms for brand mentions, sentiment analysis, and other relevant conversations. This allows us to track the effectiveness of campaigns, identify potential issues, and respond quickly to customer feedback.
We will typically handle all aspects of social media content, including ideation, planning, content production, copywriting, scheduling, and publishing. We work closely with our clients to ensure that the content is right for the platform and the target audience, aligned tightly with your brand guidelines, tone of voice and messaging. Throughout all campaigns we use a suite of data and analytics tools to measure the success of the content and adjust campaigns to improve performance.
"256 bring seemingly insatiable energy and world class expertise to everything they do with us."
“256 not only delivered 25% ahead of target for the first year, but it has also totally revolutionized how we attract and convert students.”
"We now have improved internal communication between Sales and Marketing teams and our prospects move faster through the pipeline.”
“The vision, strategy and roadmap has delivered a critical tool to help drive the recovery of the tourism industry in Ireland.”
Get the most from social
Find your feet and claim your ground in an ever-changing social media landscape. Get a scalable social strategy that works across the right channels with social perfect, copy, creative, campaigns and community management.
Full-service social or pick and mix...
SOCIAL MEDIA STRATEGY
256 social strategy sets clear social KPIs for your brand and delivers them through the right channel mix, audience, influencer collabs, messaging and creative for organic and paid.
SOCIAL CONTENT PRODUCTION
Our copywriters and studio craft social-first content with thumb-stopping creativity to boost your reach across channels with result-focused strategies.
CALENDAR AND COMMUNITY MANAGEMENT
We manage your multi-channel calendar, publishing schedule and communities through smart production and agile turnarounds.
PAID SOCIAL CAMPAIGNS
256 social team plans, optimises and deploys your paid campaigns, driving results through constant refinement and our test-and-learn philosophy.
SOCIAL LISTENING AND TRENDS
We’ll monitor the conversations and trends around your brand and industry, providing insights to help you make more informed marketing decisions.
RESEARCH AND REPORTING
Our in-house team of data specialists provides provide detailed research, reports and analysis of your brand, competitors and industry across all social media channels.