How content strategy delivers leads and engagement for Vizor by Regnology




increase in average monthly leads

increase in page views, year-on-year

drop in site-wide bounce rate

Content Marketing Institute Awards '22 Finalist - Best Marketing Automation in Content Marketing

Digital Media Awards '21 Finalist - Best Strategy

Services provided
Siteseeer audit, Competitor analysis, Strategy, Content operations, Content managed service

The challenge
Position Vizor by Regnology as an industry leader, create efficiencies between sales and marketing to uplift lead generation and provide a framework for new content. 

What we did
256 developed a robust content strategy to increase and nurture sales leads. A comprehensive discovery phase, including extensive gathering and validation of behavioural and persona information, shaped the strategy. 

Using the results of our proprietary content discovery tool, SiteSeeer™ - which features mapping and gap analysis, multi-region keyword research, competitor and tone of voice analysis - we devised an insights-driven content strategy to drive growth. 

256 developed the content architecture for the new-look website, writing and optimising content to attract visitors. A consistent publishing schedule and rolling calendar ensure effortless publication of customer-first content that meets persona pain points and interests. A full omnichannel framework supports each piece of content from ideation to amplification.  

Vizor By Regnology was also searching for greater synergy between sales and marketing. We achieved this through integrating the CRM platform, Zoho and Hubspot to give the sales team real-time visibility on prospect activity. We worked to update their lead scoring process and attribution models to qualify contacts based on various data points, delivering the content most relevant to them at the right time.


 “Within the first month of the website launch, we achieved all our goals. And we maintained the trend over the following months.   

We have also seen that prospects are moving faster through the pipeline as we are generating quality contacts that are genuinely interested in buying. On top of that, we have improved internal communication between Sales and Marketing teams, as we now have useful data that drives decisions.” 

Veronika Slogar, Marketing Manager, Vizor By Regnology.

How can we help you get great content results?

If you’ve made it this far, thank you. You may be exploring an investment in content marketing and are unsure about ROI or attribution. You may have a content programme that is underperforming or a chaotic multi-channel content ecosystem that needs an overhaul.

Our expert team of global award winning strategists, editors, data analysts and creatives can answer your questions.

If that sounds good to you and you’d like to have a chat, just fill in the form or give us a call!

New Business Enquires