Telling Burst Oral Care's story through meaningful social content

+ %

account growth

new Instagram followers

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organic growth


256-trophyUS, 2020, Best Instagram for Brand – Silver, Social Media Awards


Services provided

Content Operations, Content Managed Services

The challenge

BURST needed a social media strategy and social media management to grow their online presence, reflect their brand values and drive engagement.

What we did

256 identified Instagram as being the correct platform for BURST to tell their story as it aligns well with BURST’s colourful and impactful graphics and branding.

Many of BURST’s brand ambassadors quickly became frontline workers when Covid-19 hit. Using the theme of ‘Our Frontline Workers’ and a 9 post grid, 256 was able to show the dedication and importance of these workers through images and videos.

Soon after that the Black Lives Movement began to dominate every news channel and social platform. BURST has a very diverse ambassador network and 256 chose to celebrate that through a Instastrategy, ‘Until We All Win’. 

256 also worked alongside high profile celebrities, including Khloe Kardashian, Emily Ratajkowski and Chrissy Teigen to help promote the brand. Despite the way social algorithms are structured, our creative social content cuts through and connects.  

256 also developed and launched an ambassador ‘Social Content Tool Kit’ to extend reach of brand using hygienist’s own channels. 

How it looks

The team at 256 has been able to deliver really great content that combines all of the elements we were looking for to create a more meaningful experience for our audience on Instagram.  I can tell by comments and feedback from our ambassadors that we are doing something very right.

Charlotte Stirk

Dental Hygienist | BURST Ambassador | Social Media Manager