--- title: What is content marketing? description: Should you be using content marketing to grow your business? Chances are you are already using content but lack a strategy. Find out how 256 Media can help. image: https://www.256content.com/hubfs/blog-files/content-marketing.jpg --- [![256 logo](https://www.256content.com/hs-fs/hubfs/Giff-Logo.gif?width=95&name=Giff-Logo.gif "256 logo") ![256 logo](https://www.256content.com/hs-fs/hubfs/256-logo--white.png?width=95&name=256-logo--white.png "256 logo")](https://www.256content.com) - Services - [Content Strategy](https://www.256content.com/services/content-strategy) - [Personas](https://www.256content.com/services/personas) - [Content Managed Service](https://www.256content.com/services/content-managed-service) - [Content Operations](https://www.256content.com/services/content-operations) - [Campaign 360](https://www.256content.com/services/digital-marketing-advertising-agency) - [Data Analytics](https://www.256content.com/services/data-analytics) - [Custom Dashboards](https://www.256content.com/services/dash) - [Market Intelligence](https://www.256content.com/services/competitor-analysis) - [Siteseer](https://www.256content.com/services/content-audit) - [Internal Communications](https://www.256content.com/services/internal-communications) - [Shine Video Production](https://www.256content.com/services/video-production) - [Unlocking Team Talent](https://www.256content.com/services/video-production/intfluencers) - [Social Media Services](https://www.256content.com/services/social-media) - [Case Studies](https://www.256content.com/case-studies) - [Blog](https://www.256content.com/blog) - [Contact](https://www.256content.com/contact) - [About Us](https://www.256content.com/about-us) - [Our Values](https://www.256content.com/our-values) - [Careers](https://www.256content.com/careers) - [Resources](https://www.256content.com/resources) [Content Marketing](https://www.256content.com/blog/topic/content-marketing) # What is content marketing? ![Author avatar](https://www.256content.com/hubfs/Karen_Hesse_HubSpot-1.jpg) ### Posted by **Karen Hesse** ### November 7th, 2013 Content marketing is the creation and sharing of media to acquire and retain customers. Traditional publishers have been doing it for years, gathering a community of like-minded readers around shared, interests, frustrations and dreams by honing content to their needs. In the last three years more and more Irish companies have been discovering how content can connect a target audience with a brand. There is no doubt that content helps brands build awareness and connect with consumers across all points of the sales cycle. Content can be used for brand stories, social media posts, e-zines, infographics, video and animations across a number of channels from print to digital. Using content isn’t a stand-alone marketing initiative or a replacement for traditional advertising. But it is a very useful part of the marketing-mix. ### **Content marketing helps with** - Page rank. Google’s Panda update favours companies creating genuinely engaging and relevant content. - Creating hard-working marketing assets that have a value beyond the initial marketing campaign, eg blogs, video, websites, infographics. **256 Media delivers managed content  services for companies.** **We specialise in**  Content strategy both on and off-line Planning a content schedule Content creation and delivery Content optimisation reports and analytics   **Our content marketing services include** [Print publications, websites, digital campaigns, e-zines,  video, social media.](https://www.256content.com/#services) If we can help with your content marketing strategy, call Karen today on 01 707  6020 for your free one-hour consultation. Sign up below for our regular e-zine to keep up to date with content marketing trends.     ![Karen Hesse](https://www.256content.com/hubfs/Karen_Hesse_HubSpot-1.jpg) ## Karen Hesse Karen Hesse is Founder and CEO of 256, a multi global, award-winning digital strategy agency based in Dublin, Ireland. With over 25 years’ experience helping B2B and B2C brands make informed business and marketing decisions, Karen specialises in using storytelling to grow brand love and guide digital transformation.  ## [![Left arrow](https://www.256content.com/hubfs/leftVector.png) Previous Post](https://www.256content.com/blog/the-content_strategy) ### How content strategy is changing the face of marketing [![Blog index icon](https://www.256content.com/hubfs/homeVector.png)](https://www.256content.com/blog) ## [Next Post ![Right arrow](https://www.256content.com/hubfs/rightVector.png)](https://www.256content.com/blog/spending-money-content-marketing) ### Four things you need to do before spending more money on content marketing ## Subscribe Here ### You may also like... [![Breaking Down Silos: A Framework for Coordinating Content Across Marketing Teams](https://www.256content.com/hs-fs/hubfs/shutterstock_2440563263.jpg?width=500&name=shutterstock_2440563263.jpg)](https://www.256content.com/blog/breaking-down-silos-a-framework-for-coordinating-content-across-marketing-teams) [Content Marketing](https://www.256content.com/blog/topic/content-marketing) ### [Breaking down silos: a framework for coordinating content ...](https://www.256content.com/blog/breaking-down-silos-a-framework-for-coordinating-content-across-marketing-teams) Nadia Reckmann | Aug 16, 2024 [![Cross-roads to illustrate the content maturity model structure](https://www.256content.com/hs-fs/hubfs/Images%20for%20Canva_0015_Layer%2010.jpg?width=500&name=Images%20for%20Canva_0015_Layer%2010.jpg)](https://www.256content.com/blog/content-maturity-model-256) [Content Marketing](https://www.256content.com/blog/topic/content-marketing) ### [Try this Content Maturity Model to level up your content ...](https://www.256content.com/blog/content-maturity-model-256) Nadia Reckmann | May 30, 2024 [![](https://www.256content.com/hs-fs/hubfs/Black_friday_header-1.jpg?width=500&name=Black_friday_header-1.jpg)](https://www.256content.com/blog/brands-vs-consumerism-black-friday-campaigns-that-changed-the-retail-game) [Content Marketing](https://www.256content.com/blog/topic/content-marketing), [Social Media](https://www.256content.com/blog/topic/social-media) ### [Brands vs consumerism: Black Friday campaigns that changed ...](https://www.256content.com/blog/brands-vs-consumerism-black-friday-campaigns-that-changed-the-retail-game) Nadia Reckmann | Nov 23, 2023 ![256](https://www.256content.com/hs-fs/hubfs/Imported%20images/logo%20(1).png?width=64&height=30&name=logo%20(1).png) 256 South Circular Road, Dublin 8, DO8 P6C6 [+353 1 473 5040](tel:+35314735040) **New Business Enquiries:** [**Contact Us**](https://www.256content.com/contact) Follow us on social to keep up with our projects, client work and content wisdom. - - - TFS Media Agency Ltd t/a 256. 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