--- title: One tip to supercharge website performance description: Technical SEO expert, Barry Adams, explains​ what you need to know about PageRank and it's importance in 2020.​ image: https://www.256content.com/hubfs/Imported_Blog_Media/Barry%20Adams.jpg --- [![256 logo](https://www.256content.com/hs-fs/hubfs/Giff-Logo.gif?width=95&name=Giff-Logo.gif "256 logo") ![256 logo](https://www.256content.com/hs-fs/hubfs/256-logo--white.png?width=95&name=256-logo--white.png "256 logo")](https://www.256content.com) - Services - [Content Strategy](https://www.256content.com/services/content-strategy) - [Personas](https://www.256content.com/services/personas) - [Content Managed Service](https://www.256content.com/services/content-managed-service) - [Content Operations](https://www.256content.com/services/content-operations) - [Campaign 360](https://www.256content.com/services/digital-marketing-advertising-agency) - [Data Analytics](https://www.256content.com/services/data-analytics) - [Custom Dashboards](https://www.256content.com/services/dash) - [Market Intelligence](https://www.256content.com/services/competitor-analysis) - [Siteseer](https://www.256content.com/services/content-audit) - [Internal Communications](https://www.256content.com/services/internal-communications) - [Shine Video Production](https://www.256content.com/services/video-production) - [Unlocking Team Talent](https://www.256content.com/services/video-production/intfluencers) - [Social Media Services](https://www.256content.com/services/social-media) - [Case Studies](https://www.256content.com/case-studies) - [Blog](https://www.256content.com/blog) - [Contact](https://www.256content.com/contact) - [About Us](https://www.256content.com/about-us) - [Our Values](https://www.256content.com/our-values) - [Careers](https://www.256content.com/careers) - [Resources](https://www.256content.com/resources) [B2B](https://www.256content.com/academy/tag/b2b) # One tip to supercharge website performance ![Author avatar](https://www.256content.com/hubfs/256%20Logos/Square/256_RGB_GRADIENT_SQUARE_700px.png) ### Posted by **256** ### June 15th, 2020 How much do you know about page rank? If it's next to nothing, you're not alone. There was once a time when every marketer was trying various tactics to increase the PageRank score for their websites before Google stopped talking about it​ 10 years ago.​ Technical SEO expert, Barry Adams, explains​ what you need to know about PageRank and its importance in 2020.​ ## Video Transcription Top SEO tip, understanding how Google works is a great way to make you a better SEO. Things like crawling, indexing and ranking, the three core processes of all search engines, including Google, are crucial to becoming a better SEO. If you understand that, you're never really going to go wrong. One specific aspect of SEO that I think very few SEOs really understand is page rank. Google stopped talking about page rank more than 10 years ago, and as a result, a lot of SEOs believe Google doesn't use page rank anymore, but they still do. They definitely still do. ## Page rank is still important All the patterns and research papers about page rank are still being updated, still being refreshed, still being written. The reason Google stopped talking about page rank is because they don't want us as an industry to obsess about page rank as we used to. And that sort of works. Although of course, we still understand that links, which is basically what page rank is all about, are incredibly important for SEO. So understanding page rank, specifically a concept like page rank damping, the page rank damping factor, is really crucial to understanding how link value flows through a website and from one website to another website, and how every layer of clicks diminishes the ranking potential of a specific page. So that's what I would say is my one top tip, understanding Google and understanding page rank, page rank damping factor, because that will help you make much more informed decisions about things like site structures, internal linking, and where to get external links from. Good luck. ![256](https://www.256content.com/hubfs/256%20Logos/Square/256_RGB_GRADIENT_SQUARE_700px.png) ## 256 We're 256 - \*the\* content marketing agency. Finding us talking all things digital, creative, social and marketing. [![Blog index icon](https://www.256content.com/hubfs/homeVector.png)](https://www.256content.com/academy) ## [Next Post ![Right arrow](https://www.256content.com/hubfs/rightVector.png)](https://www.256content.com/academy/rand-fishkin) ### How to hack Google Analytics to find high quality traffic ## Subscribe Here ### You may also like... [![](https://www.256content.com/hs-fs/hubfs/Imported_Blog_Media/Kirk_HS.jpg?width=500&name=Kirk_HS.jpg)](https://www.256content.com/academy/kirk-williams) [B2B](https://www.256content.com/academy/tag/b2b) ### [How to craft content ideas using the search terms report](https://www.256content.com/academy/kirk-williams) 256 | Nov 9, 2020 [![](https://www.256content.com/hs-fs/hubfs/Imported_Blog_Media/Joanna_HS-1.jpg?width=500&name=Joanna_HS-1.jpg)](https://www.256content.com/academy/joanna-wiebe) [B2B](https://www.256content.com/academy/tag/b2b) ### [The 5 Minute Copywriting Class](https://www.256content.com/academy/joanna-wiebe) 256 | Nov 2, 2020 [![](https://www.256content.com/hs-fs/hubfs/Imported_Blog_Media/John_HS.jpg?width=500&name=John_HS.jpg)](https://www.256content.com/academy/john-collins) [B2B](https://www.256content.com/academy/tag/b2b) ### [The power of opinionated content](https://www.256content.com/academy/john-collins) 256 | Oct 26, 2020 ![256](https://www.256content.com/hs-fs/hubfs/Imported%20images/logo%20(1).png?width=64&height=30&name=logo%20(1).png) 256 South Circular Road, Dublin 8, DO8 P6C6 [+353 1 473 5040](tel:+35314735040) **New Business Enquiries:** [**Contact Us**](https://www.256content.com/contact) Follow us on social to keep up with our projects, client work and content wisdom. - - - TFS Media Agency Ltd t/a 256. Registered in Ireland Company No. 525946. VAT No. IE 2975710SH Director: K Hesse. - [Privacy Policy](https://www.256content.com/privacy-policy/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "256", "url" : "https://www.256content.com/academy/author/256" }, "dateModified" : "2022-11-21T20:19:53.686Z", "datePublished" : "2020-06-15T23:00:00.000Z", "headline" : "One tip to supercharge website performance", "image" : [ "https://www.256content.com/hubfs/Imported_Blog_Media/Barry%20Adams.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.256content.com/academy/barry-adams", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.256content.com/hubfs/256-logo.png" }, "name" : "256" } } ```