THE CONTENT ACADEMY

Your weekly free video of actionable marketing tips and advice from well-known experts at global brands
like the Content Marketing Institute, Moz, SEMrush, Intercom, Wistia, and many more.

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Digital PR & Content Marketing: What you need to know

Laura Hampton explains the differences between digital PR and content marketing.

March 19, 2021

How to optimize your navigation with Google Analytics

Andy Crestodina explains how to optimize your website menu for users and SEO.

January 10, 2021

Now is the time to embrace audio content

Phil Nottingham explains how to get more mileage out of your content.

December 6, 2020

How to continuously expand your keyword list

Francesco Baldini shares three ways to expand your keyword list and targeting.

November 23, 2020

Why you should target comparison keywords

Brian Dean explores the power of comparison keywords for capturing buyer traffic.

November 15, 2020

How to craft content ideas using the search terms report

Kirk Williams explains how to mine the search terms report for content ideas.

November 9, 2020

The 5 Minute Copywriting Class

Joanna Wiebe delivers a copywriting lesson on how to use voice of customer data.

November 2, 2020

The power of opinionated content

John Collins shares one quick strategic tip to help you break through the noise.

October 26, 2020

Identifying and answering searchers’ questions

Fernando Angulo explains how to boost SEO with question keywords optimization.

October 19, 2020

Supercharge your email open rates

Liz Willits explores the power of short email subject lines.

October 11, 2020