THE CONTENT ACADEMY

Your weekly free video of actionable marketing tips and advice from well-known experts at global brands
like the Content Marketing Institute, Moz, SEMrush, Intercom, Wistia, and many more.

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Digital PR & Content Marketing: What you need to know

Laura Hampton explains the differences between digital PR and content marketing.

March 19, 2021

How to optimize your navigation with Google Analytics

Andy Crestodina explains how to optimize your website menu for users and SEO.

January 10, 2021

Now is the time to embrace audio content

Phil Nottingham explains how to get more mileage out of your content.

December 6, 2020

How to continuously expand your keyword list

Francesco Baldini shares three ways to expand your keyword list and targeting.

November 23, 2020

Why you should target comparison keywords

Brian Dean explores the power of comparison keywords for capturing buyer traffic.

November 15, 2020

Four quick questions you need to ask

Karen Hesse shares four questions to ask before you start writing any content.

October 4, 2020

Troubleshooting your underperforming PR campaign

Shannon McGuirk shares her process of troubleshooting underperforming PR campaigns.

September 21, 2020

How to hack Google Analytics to find high quality traffic

Rand Fishkin finds gold in analytics.

July 23, 2020

Focus on customer motivation for best outcomes

Becky Simms uncovers the magic of motivation.

July 23, 2020

Revealed - the real secret of content success

Joe Pulizzi shares the power of focus.

June 16, 2020