THE CONTENT ACADEMY

Your weekly free video of actionable marketing tips and advice from well-known experts at global brands
like the Content Marketing Institute, Moz, SEMrush, Intercom, Wistia, and many more.

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How to continuously expand your keyword list

Francesco Baldini shares three ways to expand your keyword list and targeting.

November 23, 2020

Why you should target comparison keywords

Brian Dean explores the power of comparison keywords for capturing buyer traffic.

November 15, 2020

Four quick questions you need to ask

Karen Hesse shares four questions to ask before you start writing any content.

October 4, 2020

Troubleshooting your underperforming PR campaign

Shannon McGuirk shares her process of troubleshooting underperforming PR campaigns.

September 21, 2020

How to hack Google Analytics to find high quality traffic

Rand Fishkin finds gold in analytics.

July 23, 2020

Focus on customer motivation for best outcomes

Becky Simms uncovers the magic of motivation.

July 23, 2020

Revealed - the real secret of content success

Joe Pulizzi shares the power of focus.

June 16, 2020

Content strategy made simple - quick how to

Andy Jarvis reveals three short steps to creating targeted content.

June 16, 2020