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Identifying and answering searchers’ questions

Fernando Angulo explains how to boost SEO with question keywords optimization.

Have you been optimising your content for questions? The number of daily question-related searches continues to be a big chunk of the overall volume Google receives with around one in every ten search queries being phrased as a question.

Fernando Angulo from SEMrush explores how B2B and B2C businesses can take advantage of this to boost SEO with question keywords optimization.

Video Transcription

Hi there. My name is Fernando Angulo from the SEMrush team, and I'm here to share three strategies that B2B and B2C businesses can do to improve their SEO. Are you ready? Let's just start with the first one.

Create content that answers user and customer questions. Three basic questions to ask here. What is plus the name of your brand, product, or services? Second question is how to use your products, your services? And the last question, where to find your products or your offices?

Second strategy. Think about the structure and the format for voice search results, which are basically taken from featured snippets and people also asked results. So after answering those questions, you need to use at least 46 to 56 words. So main question, what is the name of your business, and 46 words explaining what is your business. Easy, right?

And the third strategy is check what your competitors are doing with these results. Check how many featured snippets they have. Check the keywords that they are using so they're going to be having voice search results. Check how they're empowering their visibility with questions. If you are doing that, you should be fine.

If you want to learn more about this, if you want to check what your competitors are doing, please visit me on or on Facebook or LinkedIn. Thank you.

Fernando Angulo
About Fernando Angulo
Fernando Angulo is Head of Communications at SEMrush. With over ten years of experience in digital marketing, he has been at the forefront of the company’s marketing activities and has, among other things, built a great marketing team. Fernando is one of the major brand faces and annually performs over 50 prestigious conferences all over the world. He specializes in B2B search marketing, e-commerce, influencer marketing, and training of marketing teams such as Expedia, T-Mobile, Prestashop, and Bing.