--- title: Gymshark’s Homeshark description: "Gymshark changed its name to Homeshark on social media: a simple gesture that shows the brand cares about its audience." image: https://www.256content.com/hubfs/Imported_Blog_Media/gymsharks-homeshark-Oct-27-2022-04-38-40-7632-PM.jpg --- [![256 logo](https://www.256content.com/hs-fs/hubfs/Giff-Logo.gif?width=95&name=Giff-Logo.gif "256 logo") ![256 logo](https://www.256content.com/hs-fs/hubfs/256-logo--white.png?width=95&name=256-logo--white.png "256 logo")](https://www.256content.com) - Services - [Content Strategy](https://www.256content.com/services/content-strategy) - [Personas](https://www.256content.com/services/personas) - [Content Managed Service](https://www.256content.com/services/content-managed-service) - [Content Operations](https://www.256content.com/services/content-operations) - [Campaign 360](https://www.256content.com/services/digital-marketing-advertising-agency) - [Data Analytics](https://www.256content.com/services/data-analytics) - [Custom Dashboards](https://www.256content.com/services/dash) - [Market Intelligence](https://www.256content.com/services/competitor-analysis) - [Siteseer](https://www.256content.com/services/content-audit) - [Internal Communications](https://www.256content.com/services/internal-communications) - [Shine Video Production](https://www.256content.com/services/video-production) - [Unlocking Team Talent](https://www.256content.com/services/video-production/intfluencers) - [Social Media Services](https://www.256content.com/services/social-media) - [Case Studies](https://www.256content.com/case-studies) - [Blog](https://www.256content.com/blog) - [Contact](https://www.256content.com/contact) - [About Us](https://www.256content.com/about-us) - [Our Values](https://www.256content.com/our-values) - [Careers](https://www.256content.com/careers) - [Resources](https://www.256content.com/resources) [B2C](https://www.256content.com/resources/tag/b2c), [The Content Collection](https://www.256content.com/resources/tag/the-content-collection) # Gymshark’s Homeshark ![Author avatar](https://www.256content.com/hubfs/256%20Logos/Square/256_RGB_GRADIENT_SQUARE_700px.png) ### Posted by **256** ### April 7th, 2020 [Gymshark](https://ie.gymshark.com/) is a UK-based fitness apparel manufacturer and retailer. **Audience:** B2C **Type:** Superhero **Campaign Title:** Homeshark [https://twitter.com/Gymshark/status/1243558582257319939](https://twitter.com/Gymshark/status/1243558582257319939) #### What It Is In a simple gesture, Gymshark resonated with a wide audience. In light of the COVID-19 pandemic, the fitness apparel manufacturer changed its name to Homeshark on Twitter. It's a reminder that people need to stay home - a welcome one, judging from its high level of engagement. Gymshark brought the brand closer to home by encouraging social distancing at a time where much of the world is well accustomed to it. In doing so, it cemented its position as a brand that cares about the health and wellness of its audience. It comes at a time where decisions from businesses are under a microscope. So much so, that even a simple name change can earn a bit of good karma. ![gymshark\_1](https://www.256content.com/hs-fs/hubfs/Imported_Blog_Media/gymshark_1-Oct-27-2022-04-38-42-1896-PM.png?width=1193&name=gymshark_1-Oct-27-2022-04-38-42-1896-PM.png) #### Why We Like It Gymshark's name change is a reminder that content marketing doesn't always have to be a large campaign, hundreds of words of content or a professional video. A small change that shows the company's value - i.e. the health and wellness of its audience - can have a large impact because it displays the same virtues of the inbound methodology. ![gymshark\_2](https://www.256content.com/hs-fs/hubfs/Imported_Blog_Media/gymshark_2-Oct-27-2022-04-38-41-3843-PM.png?width=1621&name=gymshark_2-Oct-27-2022-04-38-41-3843-PM.png) #### How We’d Add To It Why stop with Twitter? If the resources are available, creating apparel that features the Homeshark brand or even putting a newly designed logo on the website are all viable options to keep the engagement going. The initiative was very well received and Gymshark should look to continue to capitalise on it. ![256](https://www.256content.com/hubfs/256%20Logos/Square/256_RGB_GRADIENT_SQUARE_700px.png) ## 256 We're 256 - \*the\* content marketing agency. 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