Huawei is one of the world’s largest telecommunications company. This Chinese firm produce phones, consumer electronics and enterprise solutions.

Audience: Enterprise

Industry: Telecommunications

Type: Hygiene

Campaign Title: Huawei Solutions

https://e.huawei.com/en/demo/demolist

What It Is

Huawei Solutions is a vault of informative and interactive videos demonstrating how their products are used across a range of industries and situations. Their solutions cover education campuses and data centres describing in detail how their products improve each situation.

The videos in the library are interactive, allowing the user to create their own journey and find solutions that specifically suit their needs. The videos also allow the viewer to learn in great detail how the products work and give detailed technical insights.

huawei-case-study

Why We Like It

Consumers are smart, they know about the products that they want to buy and we love that Huawei recognises this. Rather than just producing shiny graphics with little detail, Huawei has given people all the information that they need to make an informed decision. Interactive videos are also quite unique in this space and makes the user feel that their exact pain point is being addressed.

How We’d Add To It

Huawei Enterprise Solutions are very detailed and cover a range of topics, but the graphics are looking quite dated now and could alienate some users. If their design language followed that of Google or HubSpot then their solutions may be more accessible.

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