Shutterstock is one of the largest providers of stock images, video and music.
Audience: B2B
Industry: Media
Type: Hero
Campaign Title: Fyrestock by Shutterstock
https://www.b2bawards.com/the-drum-b2b-awards-2019/best-limited-budget-campaign/fyrestock-by-shutterstock
What It Is
Fyrestock by Shutterstock is a tongue-in-cheek video poking fun at 2017’s scam festival Fyre Festival. A nonsensical promo video was used to attract influencers and guests to a festival on an idyllic island that was never going to happen.
Shuttershock created a very similar version of the promo video using $2,000 worth of stock video from their website, showing people that high-end video can be created on a small budget.
Why We Like It
Shutterstock did two great things with this video. They managed to quickly respond to a big news story and went viral with over 2 million views in the first week. They also managed to show viewers the quality and depth of content available on their site without being sales-heavy.
How We’d Add To It
Keep the parodies coming. By quickly responding to trending videos and news stories, Shutterstock can show users that it is possible to produce out high-end video content at a blistering pace.
