---
title: Fyrestock by Shutterstock
description: Shutterstock created a mock video of the Fyre Festival promo video using only stock video that quickly went viral.
image: https://www.256content.com/hubfs/Imported_Blog_Media/pig-water-Oct-27-2022-04-39-17-3255-PM.jpg
---
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# Fyrestock by Shutterstock
### Posted by **256**
### December 6th, 2020
[Shutterstock](https://www.shutterstock.com/) is one of the largest providers of stock images, video and music.
**Audience:** B2B
**Industry:** Media
**Type:** Hero
**Campaign Title:** Fyrestock by Shutterstock
[https://www.b2bawards.com/the-drum-b2b-awards-2019/best-limited-budget-campaign/fyrestock-by-shutterstock](https://www.b2bawards.com/the-drum-b2b-awards-2019/best-limited-budget-campaign/fyrestock-by-shutterstock)
What It Is
Fyrestock by Shutterstock is a tongue-in-cheek video poking fun at 2017’s scam festival Fyre Festival. A nonsensical promo video was used to attract influencers and guests to a festival on an idyllic island that was never going to happen.
Shuttershock created a very similar version of the promo video using $2,000 worth of stock video from their website, showing people that high-end video can be created on a small budget.
#### Why We Like It
Shutterstock did two great things with this video. They managed to quickly respond to a big news story and went viral with over 2 million views in the first week. They also managed to show viewers the quality and depth of content available on their site without being sales-heavy.
#### How We’d Add To It
Keep the parodies coming. By quickly responding to trending videos and news stories, Shutterstock can show users that it is possible to produce out high-end video content at a blistering pace.
## 256
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