Sephora is a Paris–based French multinational chain of personal care and beauty stores.

Audience: B2C

Type: Superhero: Innovative content that sets the bar by incorporating new formats or channels to engage with the audience outside of the usual mediums.

Campaign Title: #SephoraSquad

https://www.sephorasquad.com/


What It Is

Sephora created an influencer partnership opportunity where enthusiasts of the make-up world could apply to be a brand ambassador. It’d give them the backing to test Sephora's products and review them across the internet.

Sephora used the opportunity to engage with its audience of micro-influencers, who are already interested in make-up reviews, to get them to promote products by creating content for the powerhouse beauty retailer.

sephora-squad-campaign

Why We Like It

One of the biggest beauty retailers around the globe got it right: Sephora selected 24 influencers to join the program and they were incredibly diverse, representing a range of different ethnicities, nationalities, gender and sexual orientations, skin tones and hair textures. This was a massive opportunity to show Sephora’s inclusive company culture and reach more people.

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How We’d Add To It

Give the wider target audience the opportunity to select some of the influencers. Brands that listen to their customers have more success. A great way to get even more people engaging with the Sephora brand would be to run a competition between some of the ambassadors and invite the audience to select the ones that they believe tell the best story about the products.

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