First Round Capital is a US-based venture capital firm that supports angel, pre-seed and seed start-ups.

Audience: B2B

Type: Hub: Content that is consistently produced and captures the audience’s attention and engages through relevancy.

Campaign Title: First Round Review

What It Is

First Round Capital specialises in finding and funding start-ups long before they hit unicorn status. First Round Review is its content hub that aims to give entrepreneurs the education, advice and inspiration they need to make the leap to the Series A funding round and beyond.

First Round Review features original content across nine different topics - also categorised as magazines - that range from management to engineering to fundraising. The firm leverages its connections among the start-ups it has invested in, as well as its contacts from the industry, to develop engaging and relevant content for its audience and to push entrepreneurship forward.


Why We Like It

The First Round Review has been described as similar to the Harvard Business Review and that comparison isn't too far off. It has over 600 articles at the time of writing, including blogs on sensitive but important topics for start-up founders, like product, management and workforce culture. It's undoubtedly one of the premier sources for advice among entrepreneurs looking for venture capital.


How We’d Add To It

First Round Capital set out to be a respected source of information for entrepreneurs and achieved just that. First Round Review delivers lengthy, valuable in-depth articles on key points of interest for their audience and we don't think there are any major improvements that need to be made.


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