Shutterstock is one of the largest providers of stock images, video and music.

Audience: B2B

Industry: Media

Type: Hero

Campaign Title: Fyrestock by Shutterstock

https://www.b2bawards.com/the-drum-b2b-awards-2019/best-limited-budget-campaign/fyrestock-by-shutterstock

What It Is

Fyrestock by Shutterstock is a tongue-in-cheek video poking fun at 2017’s scam festival Fyre Festival. A nonsensical promo video was used to attract influencers and guests to a festival on an idyllic island that was never going to happen.

Shuttershock created a very similar version of the promo video using $2,000 worth of stock video from their website, showing people that high-end video can be created on a small budget.


Why We Like It

Shutterstock did two great things with this video. They managed to quickly respond to a big news story and went viral with over 2 million views in the first week. They also managed to show viewers the quality and depth of content available on their site without being sales-heavy.

How We’d Add To It

Keep the parodies coming. By quickly responding to trending videos and news stories, Shutterstock can show users that it is possible to produce out high-end video content at a blistering pace.

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