Synchrony is a financial services company that offers a range of services including credit, promotional financing, loyalty programmes, and instalment lending to industries.

Audience: B2B

Industry: Financial Services

Type: Hub

Campaign Title: State of Pay 

What It Is

Synchrony established State of Pay as an in-depth content marketing hub focused on financial services, ecommerce, and payments. The platform features news and insights for businesses who want to learn more about financial technology. With video interviews, animated infographics, eBooks and oodles of original research, Synchrony racked up nine million social media impressions within months of its launch.


Why We Like It

Financial services can faze people, due to its complex jargon and technical language. The beauty of State of Pay is that it presents information via a clean interface and easily navigable site. The use of intriguing headlines and clever analysis is a winning formula with businesses seeking information on financial trends.

How We’d Add To It

Synchrony’s State of Pay does exactly what it promises in terms of the ‘new, now and next’ in financial services but there are some small changes that could be incorporated. Posting more regular insight features, instead of relying on brief news-led pieces, will provide real value to those absorbing their content.

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