256, the multi-award winning digital agency headquartered in Dublin, Ireland is looking for a talented Head of Digital, Innovation and Strategy to join the senior leadership team. 

This exciting role will lead the team to service our growing client roster across the globe and to help define and deliver on our international growth strategy.

The ideal candidate has a background in digital marketing and relevant qualifications with ten years experience working in agency/brands with demonstrable results.

Our ideal candidate is a thought leader, with an international network and proven skills in mentoring and growing high-performing data-driven digital performance teams.

Above all we are looking for a great leader to inspire our team and clients and to align with our values of doing the work we love to help brave brands grow audiences in our post cookie age.  

Does this sound like you?

Significant domain expertise in digital marketing with a specialism is SEO, Paid Media or related. Extensive knowledge of Google suite and tools used to simplify and unlock insights across the digital ecosystem.

An advanced understanding of content marketing strategy, content operations, content amplification and measurement.

Proven experience developing and and optimising data-driven digital ecosystems and delivering best-practice content strategy as the cornerstone of digital transformation.

A keen understanding of the way customer behaviour is evolving and the role of digital, social and content to earning brand engagement and growing audience.

Knowledge of content distribution and amplification strategy, both paid and organic.

Best-practice data analytics and a robust methodology for setting, tracking and measuring KPIs.

A full understanding of the marketing technology used to automate customer acquisition and build CRM, including marketing automation workflows and smart content. 

Experience creating dynamic reporting dashboards and the creative use of data, APIs to develop content/digital marketing attribution models.

Proven track record in developing data-driven and diagnostic tools to help unlock customer insights and automate the digital marketing process.

Experience recruiting, managing and mentoring technical teams with an interest in developing the next generation of digital leaders.

This is a fast-paced agency environment so there’s something different every day.

What do I have to do next?

Send your CV and a cover letter detailing the five reasons why you are the perfect fit for this role to careers@256content.com by Friday 9th April 2021. The position will start in mid-May 2021.

256 supports remote and flexible working through its hybrid/remote policy. This role is open to candidates who live in Ireland. Some attendance at our Dublin HQ will be required.

We do not need help from agencies at this time.



Karen Hesse Karen Hesse is Founder and CEO of 256, a multi-award winning global content marketing agency based in Dublin, Ireland. A journalist and publisher she has over 25 years experience developing content strategy for brands.

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