Have your readers share your content, only better
Our Friday Freebie is back again, this time flying in on the back of a certain Twitter bird.
Having your readers share your content is content marketing gold. Which is why we have social sharing buttons on pages where we have content we want shared. But when adding the twitter icon to your website, did you know you can also customise the text that is suggested for tweeting?
Here we explore 'Tweet This' links from clicktotweet.com.
Similar to the Official Tweet Button, 'Tweet This' links enable marketers to have more control over the message a visitor shares about their content on Twitter. These links are often used in blog articles and on landing pages to promote offers using specific messaging in the form of an icon and hyperlinked within text.
In the image below we see the result of clicking on the standard Tweet button for 256 Media's Free Website Analysis page (another tool from our Friday Freebie). As you can see it gives the title of the page along with a long-winded link:
But now, after customising this message with clicktotweet.com, we changed the message to the following:
It doesn't stop there either.
See a fantastic application of this tool in Hubspot's Blog post.
Hubspot really thinks outside the box here by creating multiple 'Tweet This' links inside one blog article to tweet specific quotes from the page:
1) "The signal is the truth. The noise is what distracts us from the truth." (Tweet This Quote)
2) “Distinguishing the signal from the noise requires both scientific knowledge and self-knowledge.” (Tweet This Quote)
3) “Success makes you less intimidated by things.” (Tweet This Quote)
4) "We're not that much smarter than we used to be, even though we have much more information -- and that means the real skill now is learning how to pick out the useful information from all this noise." (Tweet This Quote)
5) "We're living in a world where Google beats Gallup." (Tweet This Quote)
Now that's a really clever and efficient use of this tool.
clicktotweet.com also shortens the links provided in the text (a God-send for tweeting) and tracks your links to provide detailed analytics, as well as showing a map of where the person clicked from.
It's simple and easy to use
All you have to do is login to clicktotweet.com with your Twitter account, enter the message in the box that you want to populate the tweet, and copy/paste the generated URL into your anchor text (e.g. "Tweet This!").
The only draw back is that the free version only offers 5 links/month with unlimited links on paid versions.
Hey, I have an idea... why not Tweet This post? :P