Cache Plugins speed up the load-speed of your website. And that’s a pretty important task for marketers these days, as there’s a lot of content out there that will slow your site down (we’re looking at you, video). And those still using flash haven’t got a hope.

Did you know that 40% of visitors abandon their carts online if it takes more than 3 seconds for a page to load?

That’s a pretty impatient lot we’re dealing with. No wonder the grumpy Google Panda bear is so tough on sites when it comes to page speeds! However if you use Wordpress like the rest of us, WP Super Cache just may be the best medicine - read on to find out why.

First of all: What is a page cache?

A Page cache is a pre-loaded version of a web page, which is pretty good for the user experience. Think of downloading a movie versus live streaming. Just when the best part of the movie comes along, the buffering begins, and you’re sitting there fuming with anticipation.

A cache is more or less a cupboard for your content. It pre-loads your page and stores the data away, so when your users arrive, you website can serve them this data instantly, with no dynamic loading involved. So let's get started. Here’s how to install WP Super Cache:

How to download a WP Cache Plugin:

  • Access the dashboard of your Wordpress site. On the left-side panel, scroll down to ‘Plugins’.
  • On the Plugins page, press ‘Add new’.
  • Search for ‘WP Super Cache’, select the plugin and then press ‘Install Now’.
  • Once you have installed your Plugin, you can select the ‘Settings’ bar underneath to select certain options.

If you are not an advanced user, WP Super Cache advises that you use ‘PHP caching’ and enable the following:

  1. PHP caching.
  2. Compress pages.
  3. Don't cache pages for known users.
  4. Cache rebuild.
  5. CDN support.
  6. Extra homepage checks.

WP Super Cache: A good catch or a bad cache?

  • The benefits of Super Cache is that it’s free – (but this you already know!), it’s easy to use, and best of all there’s little or no configuration needed. This means that there’s no messing about with certain options for cached pages, which is great for those content creators who are not so technically inclined.
  • It can be integrated with your Content Delivery Network (if you have one – which you should, as this stores and serves content based on user location, so is also good medicine for your website speed).
  • You can schedule times to clear your cache, so this happens automatically.
  • If you have a dynamic website that you update very often, you will have to make sure that you clear the cache. Or slightly annoying things will happen. it’s kind of like when you don’t clear that one ‘messy press’ in your room. Eventually, something’s gotta give. In this case, it will be your website page, as the caching plugin could fail to show recent updates to your site, instead showing older cached versions to website visitors.

Fast websites are great – but award winning content is even better. Don’t hesitate to get in contact with us at 256 Media to learn how to optimise your site in every way possible.

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