THE CONTENT COLLECTION

We've cherry-picked the best content marketing examples to deliver to your inbox every week. From hub to hero, hygiene and superhero content, don’t miss out on your weekly boost of content marketing inspiration.

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soulcycle-learning-centre

 

SOULCYCLE: LEARNING CENTRE

SoulCycle clears the air with its learning centre, which explains everything from prepping, to setting up, to the ride itself.

 

first-round-capital-review-1

 

FIRST ROUND CAPITAL: REVIEW

A Beautiful landing page is not something that happens. It is something that you create. Beauty matters and we embrace that.

 

roche-annual-report19

 

ROCHE: ANNUAL REPORT

Roche masterfully spins video, creative design and content into visually engaging annual reports.

 

 

baileys-recipes-content-collection

 

BAILEYS RECIPES

Baileys created a dedicated area on its website with recipes and different uses of one of the most popular liquors.

 

 

 

 

malibu-content-collection

 

mAlibu boats: build a boat

Malibu Boats creates an interactive boat-buying experience with its Build A Boat tool, giving customers the control.

 

 

 

DALLAS COWBOYS

The Dallas Cowboys, an American sports team, brought the players to the fans with its innovative Pose With The Pros selfie machine.

 

 

 

 

spotifys -wrapped

 

spotify's wrapped

Spotify's year-end Wrapped campaign helps its users draw a more personal connection with the app.

 

 

 

airbnb-main-page

 

AIRBNB EXPERIENCES

Airbnb helps is travellers get the most out of their trips with its Experiences hub that's full of interactive content.

 

 

 

 

starbucks-banner

 

STARBUCKS' CHRISTMAS INSTA

Starbucks recently launched Instagram holiday-themed effects on Instagram, and everybody is talking about it.

 

 

 

outdoor-voice-banner

 

Outdoor voices the recreationalist

Outdoor Voices’ The Recreationalist launches a content hub to help its active audience keep #DoingThings.

 

 

zendesk-alternative

 

ZENDESK'S ALTERANTIVE

Zendesk knew that customers and potential prospects were searching for alternatives to its product, so it turned the search term "Zendesk Alternative" into an advantage.

 

 

blendtecs-content

 

BLENDTEC’S WILL IT BLEND?

Blendtec showed everyone that there is indeed a fun side to blenders with its 'Will It Blend?' YouTube channel.

 

 

glossier-content

 

GLOSSIER: REAL LIFE ROUTINES

Already well known for its user-generated content, Glossier effectively creates an interactive FAQ featuring some of the real-life routines.

 

 

aib-content

 

AIB'S THE TOUGHEST JOURNEY CAMPAIGN

AIB's The Toughest Journey campaign uses a 16-bit digital game to engage with its audience ahead of the GAA championship.

 

 

outreach-content

 

OUTREACH'S RESOURCES

Outreach owns sales engagement thought leadership with its laundry list of resources designed to help professionals.

 

 

nike

 

nike: risk everything

Nike’s Risk Everything video arrived during the 2014 World Cup, featuring internationally renowned athletes.

 

 

liberty-mutual-2

 

LiBERTY MUTUAL'S: MASTER THIS

Liberty Mutual empowers its customers through MasterThis, a host of DIY blogs that help people learn valuable skills.

 

 

integrity

 

integrity360: risk radar

Integrity360's Risk Radar is a quarterly report that keeps executives and decision-makers informed on cybersecurity news.

 

 

philadelphia-flyers

 

philadelphia flyers: gritty

The Philadelphia Flyers, an NHL team, created a mascot to unite and engage with its fans on a variety of channels.

 

 

market-muse

 

MARKETMUSE:

WEBSITE

MarketMuse is known for its AI content planning and optimisation platform, which helps marketers and SEOs produce better content.

 

 

wendys-2

 

WENDY'S:

WEBEEFIN?

Wendy's webeefin? mixtape shows that there are no boundaries with creating content to engage with an audience.

 

 

northwell

 

NORTHWELL HEALTH: THE WELL

The Well by Northwell brings accurate, trustworthy and relatable health-related content to its audiences.

 

 

salesforce

 

SALESFORCE: WEBSITE SITEMAP

Salesforce's website sitemap makes it easy for its wide range of buyers to find exactly what they're looking for.