---
title: CCV navigates the consumer jungle with multilingual content marketing that converts
description: CCV Group BV is one of the most significant payment transaction companies in Europe. It supplies Terminals, Webshop and POS solutions to a diverse range of retail customers.
image: https://www.256content.com/hubfs/CCV_FI-640x640.jpg
---
[ ](https://www.256content.com)
- Services
- [Content Strategy](https://www.256content.com/services/content-strategy)
- [Personas](https://www.256content.com/services/personas)
- [Content Managed Service](https://www.256content.com/services/content-managed-service)
- [Content Operations](https://www.256content.com/services/content-operations)
- [Campaign 360](https://www.256content.com/services/digital-marketing-advertising-agency)
- [Data Analytics](https://www.256content.com/services/data-analytics)
- [Custom Dashboards](https://www.256content.com/services/dash)
- [Market Intelligence](https://www.256content.com/services/competitor-analysis)
- [Siteseer](https://www.256content.com/services/content-audit)
- [Internal Communications](https://www.256content.com/services/internal-communications)
- [Shine Video Production](https://www.256content.com/services/video-production)
- [Unlocking Team Talent](https://www.256content.com/services/video-production/intfluencers)
- [Social Media Services](https://www.256content.com/services/social-media)
- [Case Studies](https://www.256content.com/case-studies)
- [Blog](https://www.256content.com/blog)
- [Contact](https://www.256content.com/contact)
- [About Us](https://www.256content.com/about-us)
- [Our Values](https://www.256content.com/our-values)
- [Careers](https://www.256content.com/careers)
- [Resources](https://www.256content.com/resources)
# CCV navigates the consumer jungle with multilingual content marketing that converts
### %
average conversion rate
### %
average open rate
### %
highest registration rate
## The challenge
CCV Group BV is one of the most significant payment transaction companies in Europe. It supplies Terminals, Webshop and POS solutions to a diverse range of retail customers. It wanted to build awareness of its brand and drive sales across Europe.
In 2018, with a new group marketing function in place, they set out to develop a unified, inbound content marketing approach to drive awareness of CCV to a new and existing audience of retail entrepreneurs across Germany, Switzerland, Netherlands and Belgium.
The brief to the agency: “Develop an overarching content concept that works at brand level but is scalable by vertical, solution and territory. It needs to be modern, edgy, and grab attention”.
## What we did
Through its research process 256 unearthed the key insight that would inspire the content strategy – CCVs customers were already feeling the impact of ‘The Amazon Effect’ – a profound shift in consumer’s buying behaviour. There’s no question from a retailers’ perspective that ‘it’s a jungle out there’.
Our research showed that some retailers are reluctant to venture into the jungle. They can’t compete with the Big Boys (like Amazon).
But through its content marketing strategy, CCV would become ‘Expedition Leader’ guiding its audience through the consumer jungle through relevant, memorable branded content. 256 brought this idea to life with a bespoke cast of vertical-specific, attention winning, animated characters. We created a centralised tool kit of multi-lingual content assets with strong creative and smart copy lines that would work across all territories.
The key campaign asset was the eBook (delivered in French, German, Flemish, Dutch and English) with supporting landing pages, blogs (repurposed from an existing archive) and a vast suite of social and banner creative for paid amplification.
The content marketing strategy brought to life a truly ‘local’ campaign but with an overarching, unique identity that could continue to grow across verticals. Since the first campaign was launched, additional characters have been developed as the strategy rolls out to new verticals in 2019.
## How it looks
## Case Studies
[](https://www.256content.com/case-studies/accessible-and-inclusive-tourism)
[](https://www.256content.com/case-studies/super-social-micro-learning-videos)
[](https://www.256content.com/case-studies/burst-oral-care)
[](https://www.256content.com/case-studies/education)
[](https://www.256content.com/case-studies/addressing-irelands-gender-pension-gap)
[](https://www.256content.com/case-studies/keelings-rewilding-ireland)
[](https://www.256content.com/case-studies/intfluencers-irish-life)
[](https://www.256content.com/case-studies/fyffes-great-banana-bread-bake-off)
[](https://www.256content.com/case-studies/tourism-tone-of-voice)
[](https://www.256content.com/case-studies/irish-life-pension-portal)
[](https://www.256content.com/case-studies/fyffes-bananas-superfood)
[](https://www.256content.com/case-studies/vizor-by-regnology-content-strategy)
## [See more case studies](https://www.256content.com/case-studies)
## Get in touch...
It’s time to get eyes on your content chaos.
Fill in the form and a real human 256er will get back to you.
### Our Clients
.png?width=64&height=30&name=logo%20(1).png)
256 South Circular Road, Dublin 8, DO8 P6C6
[+353 1 473 5040](tel:+35314735040)
**New Business Enquiries:** [**Contact Us**](https://www.256content.com/contact)
Follow us on social to keep up with our projects, client work and content wisdom.
-
-
-
TFS Media Agency Ltd t/a 256. Registered in Ireland Company No. 525946. VAT No. IE 2975710SH Director: K Hesse.
- [Privacy Policy](https://www.256content.com/privacy-policy/)
```json
{
"@context" : "https://schema.org",
"@type" : "BlogPosting",
"author" : {
"@type" : "Person",
"name" : "256",
"url" : "https://www.256content.com/case-studies/author/256"
},
"dateModified" : "2022-11-29T16:18:42.172Z",
"datePublished" : "2022-09-04T14:44:00.000Z",
"headline" : "CCV navigates the consumer jungle with multilingual content marketing that converts",
"image" : [ "https://www.256content.com/hubfs/CCV_FI-640x640.jpg" ],
"mainEntityOfPage" : {
"@id" : "https://www.256content.com/case-studies/ccv-navigates-the-consumer-jungle-with-content-marketing",
"@type" : "WebPage"
},
"publisher" : {
"@type" : "Organization",
"logo" : {
"@type" : "ImageObject",
"url" : "https://www.256content.com/hubfs/256-logo.png"
},
"name" : "256"
}
}
```