Driving diversity through digital for special Olympics

12 million

reach in first 3 weeks

sign ups

of the 52 regions took part

Winner - Content Marketing Institute. Best Use of Technology

Finalist – The Drum Awards, Best Technology-led Innovation of the Year

Services provided
Competitor analysis, Strategy, Content operations, Content managed service

The challenge
As Covid-19 shut down sporting events in 2020, Special Olympics turned to 256 to find a way to celebrate European Football Week, when physical events and games proved impossible.

What we did
256 devised an interactive online platform, Faces of Football, to encouraging players, coaches and supporters to participate. 

The online hub allowed them to set up a personal  football cards. participate in training, earn a cup for completing training and take part in the league.  

An interactive map showed participants and supporters across Europe, encouraging friendly competitiveness with 58 European countries getting involved.

IIn the Training Ground  knowledgeable Special Olympics coaches showcased different levels of football skills in the training videos.  

Finally, each country’s progress was measured on the League Table with the results generated from the profiles uploaded, proportionate to the country.

256 worked with the Special Olympics teams to create the online hub, design vibrant branding to promote European Football Week and develop social media assests to showcase Faces of Football.


“Faces of Football offers an innovative platform upon and through which Special Olympics athletes, their peers, families, coaches and supporters can create sustained connection during these difficult times, while harnessing the benefits of staying active, physically fit, and promoting the great and universal sport of football.”

David Evangelista,
President and Managing Director of Special Olympics Europe and Eurasia

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