---
title: Kickstarting domestic tourism post-pandemic with bespoke digital content for Fáilte Ireland
description: Find out how 256 helped to drive the post-pandemic recovery of the domestic tourism industry through customisable digital content for Fáilte Ireland.
image: https://www.256content.com/hubfs/failte-case-study02-1.jpg
---
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# Kickstarting domestic tourism post-pandemic with bespoke digital content for Fáilte Ireland
toolkit downloads
### +
visitors on the landing page
minutes average read time
## Awards
Winner – Highest Conversion Response from a Content Program – Content Marketing Institute Awards '22
Winner – Best Use of an E-Book – Content Marketing Institute Awards '22
Winner – Crisis Response Content Campaign '22 – EU Content Awards
Winner – Best Specialist – Content Marketing Association
## Services provided
Competitor analysis, Strategy, Content operations, Content managed service
## The challenge
Fáilte Ireland wanted practical ways to help the beleaguered tourism industry kickstart essential marketing activity as part of Ireland’s national reopening.
## What we did
256 developed an industry-first, interactive toolkit, complete with free, easy-to-use and customisable digital assets to help businesses make the most of the Keep Discovering national campaign.
The assets were adaptable, allowing businesses that were short on time and budget to create custom content, such as branded frames, email templates and social media calendars, and optimise their marketing to drive awareness and bookings.
The Toolkit also provided practical marketing advice, resources and guidance for businesses regardless of their level of marketing expertise or technical knowledge.
This creative, digital-first approach utilised the power of content marketing to aid the recovery of the tourism industry in Ireland. The Toolkit became a massive success and is one of the most downloaded resources ever created. It was widely used and much lauded by the industry.
## How it looks
## The commitment and dedication of the 256 team has been second to none in getting this project to launch. The vision, strategy and roadmap, now, in particular set against the backdrop of Covid-19, has delivered a critical tool to help drive the recovery of the tourism industry in Ireland, and lands at a very important time for the industry.
### Claire Cadogan
Head of Digital at Fáilte Ireland
## Case Studies
[](https://www.256content.com/case-studies/accessible-and-inclusive-tourism)
[](https://www.256content.com/case-studies/super-social-micro-learning-videos)
[](https://www.256content.com/case-studies/burst-oral-care)
[](https://www.256content.com/case-studies/education)
[](https://www.256content.com/case-studies/addressing-irelands-gender-pension-gap)
[](https://www.256content.com/case-studies/keelings-rewilding-ireland)
[](https://www.256content.com/case-studies/intfluencers-irish-life)
[](https://www.256content.com/case-studies/fyffes-great-banana-bread-bake-off)
[](https://www.256content.com/case-studies/tourism-tone-of-voice)
[](https://www.256content.com/case-studies/irish-life-pension-portal)
[](https://www.256content.com/case-studies/fyffes-bananas-superfood)
[](https://www.256content.com/case-studies/vizor-by-regnology-content-strategy)
## [See more case studies](https://www.256content.com/case-studies)
## Get in touch...
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Fill in the form and a real human 256er will get back to you.
### Our Clients
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