Winner: 2019 Best Content Marketing Award – Travel with the Irish Content Marketing Awards
Roomex strives to make booking business hotels simple while keeping an eye on saving customers money. To separate itself in a fiercely competitive market, Roomex committed to an inbound marketing strategy that was kicked off with a full brand refresh in 2018.
The primary desired outputs of this activity are two-fold:
256 worked with the Roomex senior team to identify and map out a campaign strategy that would help the company reimagine its entire content marketing strategy from the ground up. We began with the end in mind, so the strategy is firmly focused on the organisation’s business goals.
256’s work has predominantly been focused on five areas:
Before diving into inbound marketing, 256 designed and launched a new website – complete with all new branding – for Roomex.
The last six months of 2018 were devoted to:
Roomex completely reinvigorated its marketing strategy by working with 256. Its new website was the face of change, while all the work done under the hood drove big results.
During the seven weeks after the initial launch of the website and the marketing campaigns that followed, our paid social and search tactics (SEM, Facebook and LinkedIn) were able to produce the following:
We generated an ROI of 4,455% from paid search alone.
“We’ve been absolutely delighted to have worked with 256 over the past year. Their team has been instrumental in helping us through our rebrand, new website launch and scaling our marketing activities to meet the demand that comes with a VC-backed company in hyper-growth mode. 256 have been our partner as we have set up a new demand generation marketing operation, and we’re really happy with the results of it all.
Lia Bresnihan, VP Marketing, Roomex