Inbound marketing is all about delivering your dream customer to your digital doorstep. The inbound approach to content is strategic and hyper-targeted, focusing on every step of the buyer journey.
Through clever content, inbound attracts prospects and keeps them coming back for more. How?
Inbound marketing uses content assets like blogs, podcasts, videos, ebooks, newsletters, social, and SEO to attract customers through the different stages of the purchase funnel.
We’ll take your customers from point a to point c – from casual browsers to earnest shoppers with carefully researched and beautifully realised content assets.
Inbound is the perfect opportunity for savvy brands to grow their leads and market share.
Inbound marketing is the perfect marriage between great content and what your customer actually wants. But how does it work?
You don’t just want traffic to your site. You want the right traffic. Your buyer personas are the ‘right’ traffic. At the attract stage, inbound uses keyword research, personas, and blogging to snag the attention of your prospects.
Using workflows, a CRM (like HubSpot), email marketing, and asset management, you’ll close the sale and turn your leads into customers.
You’ll take those prospects from along the buyer journey and convert them into leads by earning their contact info (usually an email address) in exchange for a useful content asset like an ebook, blog, or cheatsheet.
Want your customers to stick around? Delight them with content: blogs, emails, and clever social media, all delivered through an automated system we’ll set up.
Our team is Inbound certified and trained in HubSpot, so you know we’re not just talking the talk. Our inbound services include:
Sound good? Get in touch via the form on the right. Or, why not request a free Inbound Marketing Consultation with one of our inbound experts!
3rd Floor, The Mill,
Greenmount Ave,
Dublin 12. Ireland
+353 1 473 5040
hello@256content.com
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