Dublin Economic Monitor

 

Objective:

Dublin City Council and DKM Economists asked 256 to originate a launch design for the Dublin Economic Monitor, a quarterly economic barometer for the capital launched in 2014.

Solution:

The Monitor tracks 15 key economic indicators and is packed full of stats. In order to bring them to life we:

  • Extensively researched aesthetics and designs before settling on a brand style
  • Created a brand that spoke both to the client and the Monitor’s potential readership
  • Print design and production
  • Created, publish, and update a mobile micro-site
  • Created a digital interactive flipbook on the Dublineconomy.ie website
  • Associated graphics, pull up banners, MPUs and infographics

Result:

The DEM has set the benchmark for capital cities to follow.

  • The .ie ranks No. 1 for the search term ‘Dublin economy’
  • Print editions distributed widely among Dublin business people and inward investors
  • Prominent feature on the Irish media scene, with mentions on RTÉ, the Irish Independent, the Irish Time and more