Winner:2019 Best Use of Content Curation award from the Content Marketing Institute
Winner:2019 Best Content Marketing Award – B2B from the Irish Content Marketing Awards
Integrity360 is an industry-leading managed security services provider operating out of Ireland and the U.K.
The company wanted to kickstart its content marketing strategy to support the entire business through the pre- and post-sales process. Integrity360 partnered with 256 to bring its brand to life and assert itself as a legitimate thought leader in a fiercely competitive industry.
A content-fuelled inbound strategy was the obvious solution for Integrity360, with 256’s expertise integrated through content-as-a-managed-service.
256 seeded a writer to the Integrity360 office for two to three days every week, giving the marketing team a dedicated team member who chased insights and content approvals that otherwise required days of back and forth on emails or phone calls.
The teams worked together to:
The results were immediate, with the company’s content pipeline moving at a quicker pace than it ever had before.
Over the course of eight months, Integrity360:
On top of that, Integrity360 ran several successful lead generation campaigns with a large inventory of assets and phenomenal results: